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| Financial Institutions face a growing demand for customer services and product differentiation due to increasing competition existing in the retail financial market today. In order to appeal to consumer demand and confidence, FI have placed a great emphases on technologies that offers a greater diversity in customer services that will enhance customers experiences in branch banking. Aggressive marketing campaign that promote products and services that delivers immediate customer satisfaction, such as free checking, free online banking and free ATM withdrawals, have all been adopted and our now considered the normally practices in retail banking. FI now face a greater challenge in enhancing these services in order to retain consumer’s attention. With greater demand and flexibility for paperless transactions in retail banking today, research shows that electronic payments will play an extremely important role in the future profitability for financial institutions. Every day, new products and technologies are being introduced to create new revenue opportunities. The growth in debit cards prepaid cards transaction has shown a need for such technologies. One service that can immediately meet these new demands is instant card issuance, which allows FI to issue debit, credit, and prepaid card in branch locations upon account opening. The benefits of Instant Issuance are eminent and well documented. Typically financial institutions have outsourced card issuance that on average take between 7-14 days to deliver from when the customer request the card to actually activating it. TRISM Instant Card Issuance System can improve activation rates, increase interchange revenue and decrease checks processing due to customers awareness on debit card usage. As you know most financial institutions are trying to attract and retain new customer with new services that differentiate themselves to most common financial institutions products and services. An instant issuance program is a noticeable marketing and sales tool to illustrate to consumers new technological advancements in customer service products. |
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Copyright 2010 CCSI |
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